Richie Benaud Becomes ‘Lambassador’ for Australia Day Lamb Campaign

Richie Benaud is spruiking lamb for Australia Day this year. Picture: Damian Shaw

HE’S been the recognisable dry, voice of Australian cricket for decades, now Richie Benaud will be lending his vocal talents to the Aussie lamb industry.

The national treasure is joining Sam Kekovich as a ‘lambassador’ for this year’s Australia Day lamb campaign.

Benaud has been missing from the Channel 9 commentary team this summer as he battles skin cancer, but he’s found time to implore Aussies to celebrate Australia Day with some chops and cutlets.

“To me, Australia Day is the perfect excuse to get together with friends and family over a BBQ and tuck into some delicious lamb chops,” Benaud said.




Sam Kekovich will have some competition at his lamb barbecues now. Picture: Stuart Quinn

Kekovich has become synonymous with the lamb campaign, while this is the first campaign involving Benaud.

“Just like cricket, the annual lamb campaign is synonymous with Australia Day and I’m thrilled to be part of it in 2015,” Benaud said.

Meat & Livestock Australia spokesman Michael Edmonds said Kekovich and Benaud would form a brilliant team.

“We are very proud of how previous campaigns have captured the nation’s attention over the past 10 years,’’ Edmonds.

“For 2015 we wanted to evolve the campaign and it was only fitting to have one of Australia’s most treasured icons, Richie Benaud join Sam on his annual crusade to get Aussies together over lamb on Australia Day.”